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News for researchers at the Manchester Metropolitan University

Winning the Wallet of Today’s Chinese Consumer (Deloitte)

“The vastness and complexity of the Chinese market presents formidable challenges to foreign brands attempting to enter it. Far from being a monolithic nation, China is actually more analogous to the Eurozone in the diversity of its cities and provincial economies. To understand the differences between these retail markets, Deloitte China recently undertook a study of first, second, third, and fourth-tier cities by seeking answers to such questions as:
• Where are the consumers for international brands in China?
• What are the top criteria for consumer retail purchases in China?
• How ready is the Chinese consumer to accept new brands and concepts?
• Geographically, where should international brands start on entering the China market?”
[Source: DocuTicker, 24-10-10]

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